Most wrinkle creams are advertised to and sold to women and women only.  There have been a few lines for men, and I’ve seen men use products that were directed toward women in the past seeing fantastic results in cases with the right products.  The Mary Kay line for men for example has been popular, as has the Jack Black line recently introduced to the market.  But if you watch commercials, go to the store, etc, you will see advertisements for women.  This is not because men don’t care.  In fact men now care more than ever before, which is why men’s lines are now becoming substantially more popular.  The difference is partly that women tend to wrinkle earlier than men, even in their 20’s.  It could be due to higher oil levels, hair follicles, skin types, testosterone levels, or anything really.  But at the same point in time, men are exposed to the same sun exposure, pollution, bad water, and other contributing factors as women.  They don’t necessarily have differing skin.  So many of the products marketed toward women that actually work would work equally as well for men.  After all, men have oily, dry, sensitive, tough, and other skin types just like women.  But many lines would like you to think differently for their paychecks for the most part.